About me
Marketing sits at the intersection of strategy, systems, and creative execution. My work is to design and implement detailed, experience-driven marketing engines that connect these pieces into unified, purposeful campaigns and customer journeys.
I build brands, marketing systems, and customer journeys that scale, from positioning and messaging to content, acquisition channels, CRM infrastructure, and lifecycle automation.
My background started in experience and game design, which shaped how I approach marketing today. I think about customer journeys, engagement systems, and narratives that guide how people discover, interact with, and trust a brand.
Brand Strategy & Identity
Define how a brand is positioned, expressed, and experienced across all touchpoints.
Growth & Marketing Systems
Design integrated funnels and systems that drive acquisition, conversion, and retention.
Experiential & Engagement
Create immersive experiences and interactions that connect brands with people.
Recent Highlights
A custom-designed tourist map of Toronto’s historic Distillery District, blending clear navigation with curated highlights of shops, galleries, and seasonal events.
June 2025
A boundary-pushing design exhibition bringing together fashion, furniture, jewelry, and immersive installations under one roof.
February 2024
A strategy Eurogame, inspired by the 2022 Woman, Life, Freedom movement in Iran, exploring the dynamic between opposition parties, authoritarian regimes, and global powers.
September 2022 - Present